T-test results Essay Example for Free

T-test results Essay Factors in which Body Shop Exceeded Patrons’ Expectations. The following t-test of means of paired groups were significant at the . 01 level: Quality of the products, the customer service of the store personnel; the variety of product offerings in the store; the convenience of going to the store location; attractiveness of the packaging; the degree to which the product espouses â€Å"natural† rather than artificial; the values espoused by the company who sells the product. In all these items, Body Shop has exceeded the degree of importance attached by the respondent on the factor. Body Shop has to maintain its exemplary customer service in its stores, especially since the customer experience in the store forms part of the branding of Body Shop products. An often forgotten facet is the convenience of the store location, which also figured as a factor which exceeded the expectations of patrons. This may again be leveraged on for brand building. Consistent with the assertions of Kotler (2003), brand building involves a gamut of interdependent factors, which says everything about what Body Shop represents. This evidently includes the customer service received by the client when inside a Body Shop branch. He further asserts that customer service is perhaps the most important device for brand building. As this is a factor which has exceeded expectations of Body Shop patrons, it simply needs to maintain this asset to remain competitive. Exemplary customer service can breed loyalty among its clientele (Kotler 2003). Yet another factor which exceeded the expectations of patrons was the variety of cosmetic offerings by Body Shop. This is especially critical in the UK setting since women in Britain are the highest users of make-up in the whole Europe, about 93% of the population (Ending the Cosmetics 2008). In fact, the sales of cosmetics, toiletries and perfumes rose to 4. 1% from 3. 5%, giving the market a value of â‚ ¬64. 6bn (Montague-Jones 2008). Big names in the cosmetics industry dominate the market with L’Oreal leading the way. Variety is also a concern of the company. Since L’Oreal took over The Body Shop, the company is expected to stand out as it expands its product range to natural products (Euromonitor International 2008). This is again a facet which they can further leverage on for continued competitive advantage. Packaging is also a strength of Body Shop. It has successfully built a â€Å"green† brand and this is strongly reflective of its ‘natural’ packaging. The natural packaging of Body Shop logically tells patrons that the product has been made from natural or oganix ingredients. There is some anxiety over the accuracy of ‘natural’ and ‘organic’ labelling, although the results of the current research show that Body Shop is not in question. For instance, Paul Lieber, cosmetic chemist, expressed that physically possible for more 30-40% of the ingredients to be organic, unless its organic oil, for the simple reason that conventionally 60-70% of a product is water which cannot be certified organically grown. (Farlow 2006). Because there are no such ‘accusations’ of Body Shop products, there packaging and label information are perceived to be authentic and accurate. Moreover, Body Shop is also wary about indicating whether product may cause allerfic reactions. While other competitor brands struggle to promote an image of natural and being environmentally friendly, Body Shop has been at the forefront of the race. They always ensure that there is information on the front of the label about the health and safety of the ingredients inside the package (Farlow 2006). The foremost feature of Body Shop as a busines entity is the appeal of its noble thrusts or cause. This is attested to by the results of the survey, which suggest that it has exceeded expectations of clients in terms of the quality of their products and its natural appeal. These indicate that it has effectively used cause branding, an approach in branding where a company supports a cause to be able to increase profits or to set it apart from competitors (Ivy Cohen Corporate Communications 2007). It has gone into the league of such programmes as Avon Breast Cancer Crusade, ConAgra Foods’ Feeding Children Better Program, Reebok’s Human Rights Awards and Rockport’s Fitness Walking Program. While promotional activities are there only for the short term, cause marketing forms part of the brand, as a long-term initiative. They have been successful at making the Body Shop brand tantamount to caring for the environment and for promoting authentically natural products (Evergreen Partners 2005). Moreover, Body Shop has effectively promoted corporate social responsibility through its various community activities and environmental programmes. These various causes have helped spell its solid brand (Evergreen Partners 2005). The values of Body Shop have been instrumental in creating its successful brand, and the results of the current research have supported this. Not only has it been successful at creating a corporate brand, it has also been effective at creating a successful employer brand. VersantWorks (2008) asserts tht with the uptend in new resources such as technology, the core asset of any enterprise remains to be its manpower. Thus, as Body Shop competes with increasingly effective competitors, its must attract competent key people through its appeal as an employer. It must thus maintain its credible standing among its stakeholders current employees, potential hires, and previous staff about the company as place of work (Harris 2002), as Body Shop being a â€Å"great place to work†. This shall continually instill in them pride in being part of the company, engagement, and belongingness (VersantWorks 2008). This trend of advocating exemplary corporate values for creating an employer brand is expected to continue for Body Shop, with its acquisition by L’Oreal. The latter has in fact been nominated as among the Fast Moving Consumer Goods – FMCG Employer of Choice (Employer Profile 2008). It has also been espousing employee development explicitly through its website; they likewise offer a secure workplace, performance is given credit, a diverse culture, and where privacy and private life are valued (As An Employer 2008). What makes this strategy work for the company is because L’Oreal knows who it wanted to hire and focus the HR endeavor to accomplish the task (Klein 2008), something that they are likely to infuse further in Body Shop. Factors which Matched Patrons’ Expectations. There are no significant differences on the following items: brand; the degree to which the product is environment friendly; and positive feedback garnered from significant others. These suggest that Body Shop has met expectations of the respondents based on the degree of importance they have attached to each factor. Body Shop has matched its patrons expectations in terms of being a well known, globally acknowledged brand. Overall, they have not only raised awareness about their products, but have also been able to address the personal needs of their clientele (Lake 2003). They have been able to espouse a character to which the clients have related and associated themselves to (Klein 2008). In total, the opinions and interface of their customers with the Body Shop brand have been positive, and have allowed them to remain competitive (Lake 2003). Still among the reasons for their success if their effectiveness in building a corporate band. Body Shop has created brand loyalty where customers look for products under that company or under the Body Shop brand name (Crystal 2003). To this point, Body Shop continues to leverage on being an environmentally friendly enterprise, which is also one of the factors which matched the expectations of its patrons. Inf act, in collaboration with Adi Maimalaga Tafuna’i , executive director of Samoa’s NGO Women in Business Inc. , the Body Shop was instrumental with the launching of Samoa’s coconut oil to the world last year. September 2008, through the Secretariat of the Pacific Community, will be the launching of the organic standards for the agricultural produce in the Pacific regions, a cooperative work the NGO and New Zealand and Pacific expertise. Tafuna’i expresses complying with organic standards is always a major issue especially for agricultural exports and this undertaking will add value to the small quantities of agricultural produce for export (Radio New Zealand International 2008). Moreover, Body Shop promotes other advocacies apart from environmentalist. For example, it has commemorated International Friendship Day last August 3 by launching their For Me, For You shea butter lip care two-packs—a special edition launched late last month on July 28th —preservative-free balm retails for $15. All profits from each sale are donated to entities like Alice Housing through the Canadian Womens Foundation in support of its endeavor to help women and children who are victims of domestic violence (Webb-Campbell 2008). The women respondents in the present study have also expressed receiving positive feedback about the Body Shop brand from significant others. These results suggest that women are strongly influenced by reference groups, family, and role and status within the society. Moreover, a reference group could be a single person or a group of people that an individual consults when developing personal standards (Consumer Behavior 2008). These further indicate that their significant others’ expectations about Body Shop products have been met as well, and they were strongly influenced to adopt the same set of standards (Consumer Behavior – Social 2008). For instance officemates or friends show or introduce the latest trend, convincing their significant others that this good; consequently, purchase is impacted on by this feedback. In addition, Heath and Bryant (2000) suggested that when consumers buy things like cosmetics, they ask friends and family first prior to buying. The information and views expressed by these close relations have as much influence on whether the purchase will be made as the consumers’ own needs, inclinations and knowledge. Such is more applicable when a consumer is uncertan about what to buy; in such cases, they are likely to heed what they perceive as socially acceptable, especially by those who are significant to them (Heath Bryant 2000). Factors which Did not Match Patrons’ Expectations. In contrast, the following factors are those in which Body Shop did not quite meet client expectations based on the degree of importance they have assigned to each: competitive price of the product; trendiness or fashion sense represented by the product; and the sales promotions used for the product. Price, trendiness and sales promotions have to be beefed up further by Body Shop to be able to entice more clients and to maintain the loyalty of its patrons. While clients are willing to pay a premium for environmentally friendly products, clients are growing increasingly price-conscious. Moreover, while its popularity cannot be denied, it has still managed to elect a marketing entity to manage its affiliate marketing programmes in the UK. This suggests that it is still conscious about the need to further promote the products even if it has already gained a niche in the market. It has thus elected TradeDoubler, the pan-European digital marketing company, to exclusively oversee its trade marketing programme in the UK (e-Consultancy 2008).

The Importance of Diagnosing and Treating Inmates With Mental Illness

In the early and mid 1900’s the U.S went through a period know as deinstitutionalization, where patients in mental facilities were reintroduced into society. This action was sparked by the introduction of antipsychotic drugs and the lack of funding to house and maintain mentally ill patients. This was to help not only the financial restraints of the government but to help each of the patients within the facilities by giving them the ability to live a fulfilling life without confinement. In the last few decades changes in the United States judicial system such as mandatory prison sen ¬tences, longer prison terms, and more restrictive release policies have lead to an exponential increase in the number of inmates located within the jails and prisons. Currently, there are more than two million individuals incarcerated in the United States. Psychiatric illnesses within correctional populations are excessively higher compared with the general population. Currently more than half o f all in ¬mates have a diagnosis of a mental illness. Correctional facilities are legally obligated to diagnosis and treat the medical and mental health needs of the individuals committed to them. As a result, more psychologists and psychiatrists are practicing in jails and prisons. While the act of deinstitutionalization was to help people with mental illness live fulfilling lives it seems to have made a full circle back to institutionalization. This paper will discuss the view points of how the current system is inadequate in all areas and must have a complete overhaul so that mentally ill prisoners are not lost in the system, how the current U.S prison system adequately diagnosis and treats prisoners suffering from mental illness, and how the current system is... ...on is underdeveloped, funding for correctional facilities to house, diagnose, and treat inmates with mental illness is lacking, and finally the ratio of psychologists to inmates is such that there is a definite need for incentives so that psychologists are willing to work in such facilities. Works Cited Burns, K. (2011, February). Psychiatry behind bars: Practicing in jails and prisons. Current Psychiatry, 10(2), 15-20. Retrieved from http://www.currentpsychiatry.com/pdf/1002/1002CP_Article1.pdf Lamb, H. R. (2009, January). Reversing criminalization [Editorial]. American Journal of Psychiatry, 166, 8-10. Retrieved from http://ajp.psychiatryonline.org/cgi/content/short/166/1/8 NCCHC (2008, August). Managing mentally ill inmates in prisons. Criminal Justice and Behavior, 35(8), 913-927 . Retrieved from http://cjb.sagepub.com/content/35/8/913.short#cited-by

Competitive pressures on selected, contrasting business Essay

Introduction In this PowerPoint I will prepare a set of presentation slides for Next that explains the competitive pressures they have faced to develop their use of E-Business. I will then compare this to another organisation which will be Currys. Next PLC was founded by Joseph Hepworth in Leeds in 1864 as a tailor under the name of Joseph Hepworth & Son. The retail chain was launched in February 1982. Currys is a British electrical retailer operating in the UK and Ireland and is owned by Dixons Carphone. It specialises in selling home electronics and household appliances, with 295 superstores and 73 high street stores. Next and Curry’s Recruit online: If both these businesses decided to develop their use of e-business, they would be able to start recruiting people online. This is beneficial for both the businesses and the customers. More people will want to apply for jobs online as it is more convenient and easier for them and it is also easier for the companies to go through all the CV’s. Sales promotions: Next and Currys would be able to promote their business even more via the internet and more people will become aware of the sales promotions. This would benefit both companies. Up to date product information: The businesses will be able to make sure that their product information is regularly up to date. By making sure all the product information is precise and up to date they would be satisfying the customers which could result in regular purchases. Next and Curry’s Intrigue customers: The companies would be able to intrigue customers if their website is very precise, easy to use, appealing to the customer and they have good sales on their products. This would put them one step ahead of all their competitors. Quicker and cheaper: This would help attract more customers as they would find it easier to purchase items online, rather than driving down to the actual store as that could be very time consuming and they could use online promotion codes online. The business will benefit from this as they would be making more of a profit if they get more customers to purchase their items online as well as in the store. Creating more awareness: The businesses could create more awareness for themselves which will benefit them. The more attention their company draws the more sales they will be able to make which means that their company will be more successful than it already is. FAQ: Customers would be able to personally ask questions which relate back to Next and Curry’s. The businesses can then use this to their advantage by taking all their queries on board and making sure they do what they can to keep their customers happy. This could potentially result in more sales being made by the company. Next and Curry’s Increase profit: Next and Curry’s would be able to increase their profits if they create an online website for themselves as most of their customers would just purchase their items online as many customers would not have time to go to the actual store. Therefore it would work out better for the businesses if they decide to make a website. Customer feedback: The businesses would be able to see what feedback they have gotten from their customers through the comment box and this will help the companies improve their business so that it is meeting the customers standards which would result in more sales. Price compare: Next and Curry’s could compare the prices of their products to their competitors prices and then use this to make sure that their prices are more affordable. M2 – Explain how two selected, contrasting business organisations have responded to competitive pressures to develop their use of e-business Multimedia Next’s competitor is River Island and both the businesses use multimedia to promote their business and gain more customers. In order for Next to be ahead of their competition they have put up pictures and catwalks of the products that they have to offer so that their customers can see what the product looks like on a model. This will help the customer decide whether or not they wish to purchase the product. Delivery tracking/next day Next and River Island offer their customers a free next day delivery if they order before a certain time. Next has seen the promotion that River Island has going and they responded to this by giving their customers a longer time period to shop but offering them the same deal as River Island. Next also allows their customers to order by Midnight and have their product delivered to their local store the next day for them to collect. This has put Next ahead of River Island as River Island does not offer their customers the same deal. They also allow their customers to track their delivery so that they know what time to be expecting their delivery. Targeting customers Currys competitor is Argos and both of these business target their customers  in the same way. Currys and Argos target their customers online for example offering their customers deals on items that they know they are interested in. Currys responds to the deals that Argos has by offering their customers better deals on similar products that Argos is offering their customers. They also use social media to target their customers for example via Twitter, Facebook and Instagram. Recruitment Currys and Argos use the internet to get more people to  work for their company. Currys can advertise their  job vacancies through social media websites like  Facebook and Twitter. They can offer their employees  deals which they know will attract more people and  this will benefit Currys because they will get more  people applying for jobs. Website In order for Next and Currys to be ahead of their competitors, they will need to make sure that their website is up to date on all their product information so that their customers stay  interested in the products that they sell. They make their  website easy for their customers to use so that they can easily find the product that they’re looking for.

Projects and Project Management Training 2019

If you have ever undertaken a project, you then will be very aware that, you better complete it in the allotted time or you may have to see the pink slip. So to avoid such casualties, it is better to be equipped with the latest tools and methods for the required job. Find out some courses in project management which offer the certificate of a project management professional (PMP) issued by the Project Management Institute (PMI). Project Management Institute, an international organization, happens to be the most credible source to look for such a course. It is the place from where one can get all the information about what type of project management course one should do, what should be the course work for such a course and also a list of the programs. A basic project management training course teaches the following things: Planning, organizing, completing, overseeing and communicating within the project setting. The base for such a program is the Project Management Book of Knowledge (PMBOK) fashioned by the PMI. Project management programs educate the student on the various aspects of project management such as time, cost, quality, scope and risk and also include the nine important sections of PMBOK. The subjects covered in such a course are, Introduction to Project Management Principles and Practices, team building, Project Procurement and Subcontracting, Project Risk Management, Project Monitoring and Control, Cost Management and Capital Budgeting, Earned Value Project Management and Business Improvement Processes. .uadefb126daf6b3fac4f5be0ced9ff119 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .uadefb126daf6b3fac4f5be0ced9ff119:active, .uadefb126daf6b3fac4f5be0ced9ff119:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uadefb126daf6b3fac4f5be0ced9ff119 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uadefb126daf6b3fac4f5be0ced9ff119 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .uadefb126daf6b3fac4f5be0ced9ff119 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .uadefb126daf6b3fac4f5be0ced9ff119:hover .postTitle { text-decoration: underline!important; } READ Successfully Earn a Distance Education Master DegreeThese courses teach you a number of skills. Few of those are Project planning, Estimating project resources, Organizing work, Obtaining resources and materials, Assigning work tasks, directing activities, Controlling project execution and Reporting progress. The various elective courses teach the various tools and techniques employed to run projects. Some of them may also teach the use of a number of software packages like Microsoft Project etc. to help you accomplish you the project. These courses also help the students to gain real experience by allowing them to work on simulated projects in groups. Also they take live projects to be studied as examples in the class. These programs also study the real-world cases in their curriculum; helping you to gain more skill and knowledge regarding the various aspects of project management. The best part is that these programs arrange classes by the industry professionals who actually manage projects. .u76d3b81b7afdccd60102773c8919951f { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u76d3b81b7afdccd60102773c8919951f:active, .u76d3b81b7afdccd60102773c8919951f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u76d3b81b7afdccd60102773c8919951f { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u76d3b81b7afdccd60102773c8919951f .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u76d3b81b7afdccd60102773c8919951f .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u76d3b81b7afdccd60102773c8919951f:hover .postTitle { text-decoration: underline!important; } READ Getting Started With a Career in BusinessWith the help of project management training coursework, you will be able to take examination for Project Management Program from PMI. Passing which, you will be able enter the world of Project Management professionals. This is a great career to have if you have the right instincts and an interest. With such a valuable degree in your hands, you will not only be able to achieve professional goals, but also will be able to have a great career to be proud of. 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